Online social media platforms enable influencers to distribute content and quickly capture audience reactions, significantly shaping their promotional strategies and advertising agreements. Understanding how sentiment dynamics and emotional contagion unfold among followers is vital for influencers and marketers, as these processes shape engagement, brand perception, and purchasing behavior. While sentiment analysis tools effectively track sentiment fluctuations, dynamical models explaining their evolution remain limited, often neglecting network structures and interactions both among blogs and between their topic-focused follower groups. In this study, we tracked influential tech-focused Weibo bloggers over six months, quantifying follower sentiment from text-mined feedback. By treating each blogger's audience as a single "macro-agent", we find that sentiment trajectories follow the principle of iterative averaging -- a foundational mechanism in many dynamical models of opinion formation, a theoretical framework at the intersection of social network analysis and dynamical systems theory. The sentiment evolution aligns closely with opinion-dynamics models, particularly modified versions of the classical French-DeGroot model that incorporate delayed perception and distinguish between expressed and private opinions. The inferred influence structures reveal interdependencies among blogs that may arise from homophily, whereby emotionally similar users subscribe to the same blogs and collectively shape the shared sentiment expressed within these communities.

The understanding of how users in a network update their opinions based on their neighbours opinions has attracted a great deal of interest in the field of network science, and a growing body of literature recognises the significance of this issue. In this research paper, we propose a new dynamic model of opinion formation in directed networks. In this model, the opinion of each node is updated as the weighted average of its neighbours opinions, where the weights represent social influence. We define a new centrality measure as a social influence metric based on both influence and conformity. We measure this new approach using two opinion formation models: (i) the Degroot model and (ii) our own proposed model. Previously published research studies have not considered conformity, and have only considered the influence of the nodes when computing the social influence. In our definition, nodes with low in-degree and high out-degree that were connected to nodes with high out-degree and low in-degree had higher centrality. As the main contribution of this research, we propose an algorithm for finding a small subset of nodes in a social network that can have a significant impact on the opinions of other nodes. Experiments on real-world data demonstrate that the proposed algorithm significantly outperforms previously published state-of-the-art methods.